Imagine a platform where you can pay to be number one⊠but only as long as someone else hasnât spent more. Thatâs exactly what imrty.com offers â a site that blends art, satire, and behavioral economics â and honestly, it's a bit terrifying.
This isn't just a crazy idea: itâs a social art piece created by Koraluxi, a French artist whose identity is as vague as his intentions. Using the web as a backdrop, he denounces economic inequality, status symbols, and especially⊠the madness of our desire to be recognized.
On imrty.com, you can prove your wealth by paying an increasing sum to become number one. Every time a new player spends more than the previous one, the price increases by âŹ1. And as long as you stay on top, your name is displayed in the list of the richest.
Simple, ironic â and frankly, a bit nuts.
You have âŹ50? Then spend it to become number one. Your name will appear on the main page, like a public declaration: âIâm rich. And I want everyone to know.â
But beware: if someone spends just one euro more, youâre kicked off your spot⊠and your money is gone forever.
This isnât just a financial competition â itâs a reflection on how we use money to assert our place in society. By paying to be the richest, youâre not proving your worth⊠but showing off your ego.
This is a form of ego economics, where wealth becomes a tool for social validation. And whatâs even more unsettling? No one really needs this spot, yet we still chase it.
This site grabs public attention because it confronts us with our own flaws: the need to be recognized, the desire to surpass others, and how our wants can be manipulated by platforms that only want our money.
This website is a creation of Koraluxi, a French artist with a vague identity. He explores the boundaries between art and social critique using technology, photography, and programming to deconstruct luxury symbols.
His style is a mix of cultural hacking and dark humor: he takes everyday objects and turns them into profound reflections on our society. He doesnât aim to sell â he aims to provoke â and imrty.com perfectly fits this approach.
Koraluxi isnât an artist who wants to please you. He wants to shock, make you think â and above all⊠make you pay for it.
Every time someone beats the previous record, the price goes up by âŹ1. And thatâs where it gets wild: the site doesnât need to sell you a product. It sells you a status, and that status means nothing⊠unless you believe in it.
So... are you ready to prove you're richer than everyone else?
Whether you're willing to spend âŹ50 or prefer to stay in the shadows, imrty.com is a mirror of our desire for recognition. It's an invitation to madness â and reflection.
So why not give it a try?
Visit imrty.com and join the game.
And most importantly: remember to laugh.